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About Me

I shape content that looks premium and sells harder.

I’m Mohamed Ali Mohsen — a UAE-based creative and performance marketing specialist with 6 years across the GCC and North Africa. I lead and produce content that does two things: looks premium, and performs.

Positioning

Creator mindset. Marketer discipline.

I don’t just make visuals look good. I build content with the campaign, audience, hook, offer, and conversion path in mind.

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6+
Years across creative and marketing
Real estate, travel, corporate branding, and content production.
4
Markets of experience
UAE, KSA, Egypt, and Turkey.
50K+
AED monthly ad budget handled
Meta campaigns, lead generation, and performance optimisation.
2-in-1
Creative + Performance Marketer
Two disciplines, one workflow — built for brands that need both.

Why this matters.

Most creators stop at beautiful content. Most marketers depend on weak creative. I connect both sides, so the final output is not only visually strong, but also built for attention, trust, and action.

✓
Content with strategy behind it
Hooks, audience, placement, and offer are considered before production starts.
✓
End-to-end execution
Concept, filming, editing, color grading, campaign setup, and performance feedback.
✓
Owned end-to-end, not just executed
From brief and direction through production, paid distribution, and performance feedback.

What I bring.

A practical mix of creative production, campaign thinking, and platform execution. Organised across three areas — so brands get speed, taste, and measurable output from one workflow.

Production
Cinematography Video Editing Color Grading Drone Operation Photography
Creative
Real Estate Media Brand Content Reels & Short-Form Graphic Design Creative Direction
Marketing
Meta Ads Lead Generation Campaign Optimisation Event Coverage
01 / Strategy
Understand the goal
Before creating anything, I clarify the audience, platform, objective, and desired action.
02 / Production
Create the asset
I produce visuals with strong composition, pacing, brand feel, and campaign usability.
03 / Performance
Launch and improve
Campaign data informs what to adjust, what to scale, and what content to create next.

Experience across brands, media, and campaigns.

UAE 2024 — Present
Capstone Real Estate / Vertix Holdings
Creative and marketing specialist handling content, real estate media, brand visuals, and performance campaigns.
KSA 2023 — 2024
True Dream Travel
Marketing executive and media buyer focused on travel campaigns, creative assets, and paid media execution.
Egypt 2020 — 2023
Travel Bank
Performance marketing, media buying, lead generation, and campaign management.
Turkey 2019 — 2020
Hey Turkey
Creative content, visual communication, travel storytelling, and social-first media assets.
“

Beyond the work: I obsess over film grammar, GCC architecture, and how the best ads of the last decade actually got made. Lately I’m spending more time on direction and brand thinking than on the timeline. I’d rather get one thing right than ship five things that are just okay.

Need content that actually moves people?

Let’s build visuals that feel premium, communicate clearly, and support the campaign behind them.

View My Work Download CV
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